08.02 Vector Dual Seeds Iteration Assignment

Assignment Deliverables

1. Illustrator document with a minimum of 20 different design iterations with 10 each from each design base aligned in a grid
   • YYYY-MM-DD Lastname Firstname Vector Design Iterations (.ai)
2. Written Project Statement describing iterative process and assessment of outcomes
   • YYYY-MM-DD Lastname Firstname Vector Color Statement (.docx, .pdf)

Assignment Overview

Practice rapid visual iteration from two distinct starting designs. with at least one must using text. Create two completely different base designs refered to as A and B.

• Design A must incorporate text. It could be only type or a combination of text and shapes.
• Design B may not use any text. It can only use shapes that can be representative or abstract or a combination.
• Produce a minimum of 10 unique iterations from each base design.
• Each iteration must change at least two variables such as form, proportion, hierarchy, color, type, scale, rhythm, negative space, effects.

Tools

• Vector shapes
• Pen Tool
• Shape Builder
• Pathfinder
• Fill / Strokes
• Recolor Artwork
• Gradients
• Blends
• Effects
• Type
• Symbols
• Pattern Tools
• Generative Recolor
• Generative Vector Prompting

Process

1. Build Design A with text in the top left.
2. Create Design B that is completely distinct from A that does not include text in the top right.
3. For each base design Alt/Option-drag to duplicate it. Use the auto align and snapping tools to create a grid as you iterate.
4. In each iteration change a minimum of 2 variables or thiings in the design.
5. Assess the changes, then duplicate it again. If a certain iteration branch heits a dead end go back and duplicate more successful iteration version.
6. Select the best candidates, duplicate again.
7. Repeat until you have at least 10+ iterations per base design.
8. Arrange in two grids.
9. Select your top 3 from each set and copy to a new artboard.
10. Arrange the slected designs in a pleasing grid composition.

Personal Assessment ~250–350 words

• What criteria guided decisions for A versus B?
• Which three A iterations are strongest and why?
• Which three B iterations are strongest and why?
• Compare each of the iteration trajectories. What did each initial design seed teach you during the iteration process? What would you try next?

Grading Rubric